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How Your Packaging Improves Customer Experience | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Roger Dooley Contributor

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple’s. The electronics firm maintains a secret “packaging room” where hundreds of potential package designs are tested to get the opening experience perfect.

http://www.forbes.com/sites/rogerdooley/2014/10/13/how-your-packaging-improves-customer-experience/
 

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